Advertise with Canter Magazine

Canter Magazine is the first equestrian publication devoted entirely to the history, culture, art, and literature of the equestrian lifestyle.

There are more than 7 million people in the United States involved in equestrian activities, but only half of those regularly participate in shows. Why limit yourself to advertising in magazines that appeal primarily to show people? Chances are, you also have potential customers who are "backyard" horse owners—they would rather spend their money on art, travel, and books than on ring fees. Some of them are long time horse owners who have "been there, done that," and don't need to know the how-tos of horse ownership.

Canter Magazine appeals to everyone who loves horses, not just those who show or are looking for basic advice on riding and training.

Targeted distribution

Canter Magazine launched its premiere issue in the summer of 2002. Marketing thus far has been via the Internet, direct mail, and in retail outlets. Primary target areas are California, Texas, Arizona, Colorado, New Jersey, and other areas within the United States where there are large populations of horse owners.

Advertising Rates and Mechanical Requirements

Canter Magazine is offering low preliminary advertising rates for our first year of publication. The table below shows our current rates. To reserve your place, complete the form at the bottom of this page and click "submit." (To order inside front, inside back, or back cover ads, please email for availability.
 
Unit 4 Color Black & White
Inside Front Cover $296 -
Inside Back Cover $284 -
Back Cover $305 -
Full Page (inside) $250 $139
2/3 Page $216 $104
1/2 Page $194 $83
1/3 Page $169 $60
1/4 Page $152 $49
1/6 Page $131 $34
Business Card $29 $20
Column Inch - $12
Classified $.30 word, 20 word minimum. Add $2 for bold text.

Advertising Sizes

Unit Non-Bleed Bleed
Full Page 6 7/8" x 9 1/2" 8 3/8" x 11 1/8"
2/3 Page 4 1/2" x 9 1/2" -
1/2 Page Horizontal 6 7/8" x 4 5/8" -
1/2 Page Vertical 3 5/16" x 9 1/2" -
1/3 Page Vertical 2 1/8" x 9 1/2" -
1/3 Page Square 4 1/2" x 4 5/8" -
1/4 Page 3 5/16" x 4 5/8" -
1/6 Page Horizontal 4 1/2" x 2 3/16" -
1/6 Page Vertical 2 1/8" x 4 5/8" -
Business Card 3 1/2" x 2" -
Column Inch 2 1/8" x 1" -

Reserve Advertising

Please note: Canter Magazine is on a publishing hiatus and is not currently accepting ad space reservations. If you would like to be contacted about purchasing ad space prior to the release of our next issue, please email us with your name, company name, and the ad size you are interested in.
 

*Be sure to read our Ad Specs and Terms before submitting your ad.